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PROTECT. REFRESH.

Here you'll find all you need to treat your clothes to some well-deserved TLC. From specialist laundry solutions to easy, everyday advice -
like lowering the temperature of your wash or reading care labels thoroughly (obvious, we know!).

Read the guide

Denim Care Cotton Care Swimwear Care

THE ULTIMATE LAUNDRY GUIDE

Wondering how to keep your wardrobe in tip-top condition? Whether you're having a denim dilemma or worried
about your woollens, read on to discover our expert laundry tips - from stress-saving
suggestions to handy storage solutions.

SELECT YOUR CYCLE

Keeping your woollens clean needn't be a tough task - most modern washing machines have a wool cycle, so we suggest reading your care label and starting there. If you'd rather handwash your wool, keep reading for our stress-free steps.

CHOOSE THE RIGHT DETERGENT

Wool can be damaged by the alkaline pH level of many everyday detergents - try handwashing wool with a pH neutral detergent. We love fragrances of orange oil and Himalayan cedarwood.

DON'T WASH WOOL TOO OFTEN

Even when taking great care, washing wool too often can cause your knits to lose their colour and softness, so don't wash them more than you have to.

01

Add two-three caps of wool detergent to a sink filled with cool water.

02

Add your item(s) to the water (make sure they're inside out), and move them gently to spread the soap. Avoid stretching the wool, as it may lose its shape.

03

Leave your item(s) to soak for up
to 30 minutes.

04

Gently rinse with cold water to remove all the detergent, then press gently using your hands or the side of the sink.

05

Remove any excess water with a towel, then leave your item(s) to dry flat - hanging it can cause the fibres to stretch under the weight of the garment.

DENIM CARE

From easy washing tricks to everyday protection, there are simple ways to keep your denim looking fresh and avoid shrinkage, tearing and fading - whether it's your fave dungarees, trusty jeans or fail-safe jacket.

WASH YOUR DENIM INSIDE OUT

This will help prevent fading and protect its colour - this is due to less friction on the exterior fabric during the washing process, while the interior fabric gets the thorough cleaning it needs.

TRY A COLD WASH

If your wash is too hot, the fabric might shrink, which can lead to that super-tight and uncomfortable fit we've all experienced before - switch to a cold, delicate cycle to avoid shrinkage and fading.

ALWAYS AIR DRY

After washing your denim, air dry it - popping jeans in the dryer can easily cause shrinkage and damage. If you're making the most of the warm weather, avoid harsh sunlight to prevent your jeans from bleaching and fading.

AVOID OVERWASHING

We recommend only washing your denim when it might seem smelly or dirty. Over-washing your denim can cause the fabric to break down and lose its shape.

COTTON CARE

We've got good news - cotton is pretty easy to wash and look after! To keep things clean and fresh, we suggest washing
your dresses, shirts and tops after every 3-4 weeks, and less than once a month for trousers.

STEAM BETWEEN WASHES

Although cotton can be washed regularly, reduce the need for washing by refreshing your clothing with a steamer.

CLEAN ON THE INSIDE

Before washing, turn your item(s) inside out, as most of the dirt is on the inside, and this will help protect against discolouration.

GO LOW

Most cotton can be washed at a low temperature, which is a great way to be more energy efficient while avoiding shrinkage.

CREASE-FREE STYLES

Storing cotton on hangers is the best way to prevent wrinkling, especially for shirts and trousers - so we suggest hanging them in the wardrobe, and because cotton is so durable, it shouldn't misshape or warp from being sorted onto hangers.

SWIMWEAR CARE

From your favourite bikini to that wonderful one-piece, you want your swimsuits to last you for many summers to come.
Here are some simple ways to keep your bathers looking and feeling their best.

RINSE AFTER USE

Always rinse your swimwear in cold water after use to remove any pool chemicals or salts that can build up and damage the material.

CONSIDER HANDWASHING

To extend the life of your swimwear, we recommend handwashing. This is a gentler alternative to machine washing and helps maintain the fabric’s integrity. It also releases fewer microplastics than machine washing. If you do opt to machine wash, consider using a garment bag or microplastic filter.

DRY FLAT

Avoid wringing your swimwear out after rinsing or washing as this may cause it to lose its shape. Instead, lay it on a flat surface away from direct sunlight to prevent the colours from fading.

Don’t let the stain dry, and don’t apply any heat (like a dryer or radiator) until you’re sure the stain is gone, as heat can ‘bake’ the stain into the fabric.

THE WHITEST WHITES

It can be tricky to keep your breezy white essentials as bright as possible. Whether it's removing a tough stain
or simply ensuring your whites stay white, we're here to help...

SEPARATE, SEPARATE, SEPARATE

Always separate your lights from your dark colours before washing - darker dye will seep into lighter clothing during the washing process, eventually creating a dull, off-shade and potentially ruining your garments. New clothes tend to leak more dye, so avoid washing a new blue shirt or bright red t-shirt with your white wash.

USE THE PERFECT DETERGENT

When caring for your whites, look out for a specialist detergent that contains optical brighteners - this substance transforms UV light waves to enhance blue light and minimize the amount of yellow light to make things appear whiter. A great tip for making your whites shine!

Direct heat can impact the colour of your clothes - although you might want to wear your just washed favourites right away, we always recommend air drying (instead of placing items on a radiator) to avoid colour transfer.