I first saw this in the shop in person. I was very impressed with the bag - I would say it’s casual smart, ideal for everyday use for me! It is a really good size, with room to organise essential items into different compartments. I actually did use one pocket for a zoom camera lens for my DSLR camera too. I recently traveled abroad and this bag was so useful as I could keep my family passports to hand and a reading kindle in with my usual essential items. Everything organised and quickly accessible. I received a lot of complements on the bag. The wide embroidered strap was comfortable as well as looking pretty.